Japan’s Interest in Bollywood
Hindi cinema is exploring Japan as a new business. Few famous blockbusters of Hindi cinema will be released in movie theatres of Japan soon. Some of the Hindi movies were screened with Japanese subtitles.
After the roaring responses at the premiere, Kabir Khan directed action romance film Ek tha tiger with Japanese subtitles and received a positive to mixed reception and Farah Khan’s romantic-reincarnation film Om Shanti Om released on March 16 with a Japanese title Koi Suru Rinne. Om Shanti Om collected good collection in Japan as well as received mostly positive reviews from critics.
In 2011, Aki Sugihara, executive vice president of Japan’s oldest film production and distribution firm Nikkatsu Corporation, came to India to attend the Mumbai Film Festival. In March 7, Sugimoto Aya and Indian ambassador to Japan, Deepa Gopalan Wadhwa attended the premiere of Salman Khan’s Ek Tha Tiger.
After that, four Indian films were released in Japan- 3 Idiots, Don 2, Ek tha tiger and Jab Tak Hai Jaan. This month S. S. Rajamouli’s romantic fantasy-fictional film Makkhi will be releasing in Japan. Gauri Shinde’s comedy drama film English Vinglish also created waves in Japan when it was first premiered there. The film got an overwhelming response and Sridevi was hailed as the ‘Female Rajinikanth of Japan.’
In Japan, Aamir Khan’s 3 Idiots broke several records. This film received highly positive reviews upon its release and earned more than 100 million (6.1 crores) in the first 2 weeks. Despite this, it became the highest grossing film ever in Japan.